You might reconsider if you’re reminded that SEO is the process that makes web pages

Easy to find,

Easy to crawl, and

Easy to categorize.

SEO is about helping potential customers find your business and ultimately, your product. If you do SEO right, then your website is likely to end up on the first search engine results page (SERP).

Data shows that around 74% of consumers use search engines like Google to find out about local businesses.

And given how consumers usually scan and review the first couple of pages, having your website at the top of the SERPS is ideal.

Now let’s talk about SEO and digital marketing and how to promote a product using those tools.

SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years. Therefore, a sound SEO strategy is called for.

Here are some of the points that you need to look into when setting up a solid SEO strategy:

Use Google Analytics to help identify your target market.

Consider more search engine options.

Be more mobile friendly.

Create top-quality content that is relevant and consistent.

Your website should be user-friendly and should have clear navigation.

Build quality and relevant links to get a high number of quality traffic.

Set up a social media platform that is both comprehensive and constantly updated.

Fix relevant keywords to help correspond with your ROI.

Always keep in mind that SEO is an ongoing process. You can never rest for too long even if you are currently successful.

Everything is constantly changing and evolving, from the search engines to the customers and their behaviors as consumers.

But it’s ultimately about your target audience and making them aware of your product.

All above reason and statistic make Facebook as pioneer platform in the social campaign world.