You may have heard that Google is using more than 200 factors before deciding which websites to show on top of the search results and while this is true, not all ranking factors are equal.

In this article I will explain the most important search engine ranking factors you should know about and show you how to optimize your website to achieve higher rankings in search engines.

Let’s start with a couple of popular questions people ask about search engine rankings.

What do we mean by Search Engine Ranking Factors? SEO ranking factors are rules used by search engines during the ranking process to decide which pages to show in the search engine results pages (SERPS) and in what order.

Why is it important to know about the different SEO ranking factors? The answer is simple. If you want your website to rank high in search engine’s organic results and get traffic, you need to make sure that you adhere to these rules.

Google ranking factors change all the time, how do I keep up with the changes? It is true that search engines, especially Google, are making a lot of changes to their ranking algorithms per year. Their goal is to improve the quality of their search results and keep their users happy.

Nevertheless, there are some ranking signals that are the foundation of Search Engine Optimization for years now. Google might be using more than 200 ranking factors in their algorithm but not all factors are equal.

Most Important Search Engine Ranking Factors

Here is a list of the 10 most important ranking factors you should care about.

1. 1. A Website Optimized for Technical SEO
2. 2. Website Security (HTTPS)
3. 3. Domain Authority
4. 4. Mobile Friendliness
5. 5. Webpage Speed (both Desktop and Mobile)
6. 6. Content Quality
7. 7. On-Page SEO Ranking Factors
8. 8. User Experience
9. 9. Brand reputation
10. 10. Links from Trusted Websites

All above reason and statistic make Facebook as pioneer platform in the social campaign world.