A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business's social pages. A social media marketing strategy, like a strategy for anything else, comes much before you start creating.
Yes, Social Media Strategy isn't just about Posting, sharing Tagging and liking photos.
A social media marketing strategy, like a strategy for anything else, comes much before you start creating. It's a plan, a mix of ideas, a purpose, and the path to a goal that you’re aiming to achieve.
Here are some questions to think about as you begin strategizing on potential social media campaigns:
✔ Do you really understand your customer needs?
✔ Is your product is fulfilling their need?
✔ What social platforms are you going to use?
✔ What are the goals, or results you want to achieve?
An important thing to understand here is that you can have multiple social media goals. You could use various social media channels to generate more leads, share product information, increase brand awareness, expand your network, or just about anything that helps your business connect with consumers.