Primary role of On-Page SEO is to optimize the content and structure of a web page.
Now that we understand the importance of On-Page SEO, we can learn some of the popular On-Page SEO Techniques. Some may argue that this list is not exhaustive but we consider this list to be the starting point.
Here is a summary of all on-page SEO techniques:
✔ 1. On-Page SEO
✔ 1. Optimize Page Titles
✔ 2. Optimize Meta Descriptions
✔ 3. Make your headings interesting and useful for users.
✔ 4. Formatting Content on the Page
✔ 5. Images Optimization and ALT Tag.
✔ 6. URL-Structure and URL-Length: The naming and format of your URL can impact your click-through rates.
✔ 7. Internal linking also helps in passing the link equity across other pages.
✔ 8. We believe optimizing your site for Core Web Vitals as part of your on-page SEO techniques will gain further prominence in 2021.
✔ 9. Mobile Friendliness: A mobile-friendly website is a critical part of your online presence. Smartphone traffic exceeds desktop traffic in many countries.
✔ 10. Content Audit: Content Audit is an inventory of content assets available on your website. When you audit your content, you should look at both quantitative and qualitative aspects
✔ 11. Sitemaps: Sitemaps allow webmasters to inform about pages on your site that are available for crawling. A sitemap is an XML file that carries a list of URLs along with additional metadata for a site.
✔ 12. External Links: By linking to other websites, you improve the trustworthiness of your content. Adding external links to your website page might sound counterintuitive, but it helps you to establish your authority when you link it to a relevant website in your niche.
✔ 13. Protocols HTTP vs. HTTPS: SSL encrypts your data and ensures the data passed between your web server and browser of searcher remains private. HTTP/2 also helps you to improve efficiency and improves your loading time.
✔ 14. Comments: Most of us disable comments on the website, considering we all get spam. However, there are a few inherent advantages to having blog comments to boost your SEO.
✔ 15. Search Intent: Search intent has become a more dominant factor, often outweighing classic factors like title, heading, links, and other SEO basics.
On-page SEO allows you to turn your research into content your audience will love. Just make sure to avoid falling into the trap of low-value tactics that could hurt more than help!