Lead Generation is major responsibility of a digital marketer; you have to choose budget and platforms for promotion very precisely. Below listed few most reliable source for generating leads via digital marketing.
✔ 1. Inbound Marketing
In- order to target audience that can become your customers, you must select to use inbound marketing, which includes video marketing, content marketing, guest blogging and other forms of content formation and marketing. In bound Marketing is the best way to generate leads, especially if you are starting up and have more time than money.
✔2. Affiliate Programs
Being a digital marketer, you have to choose a suitable platform where you can generate leads at a fixed rate per lead, it will help you to estimate campaign budget properly.
It is a most popular site to engage relevant audience. It is most suitable to B2C business. Facebook lead ad help businesses generate leads with a simple and safe sign-up form already pre-populated with the contact information.
LinkedIn is hub of sincere and professional platform, CPC (cost per click) is expensive in the terms lead generation. Through LinkedIn it is moderately difficult to get a significant amount of traffic to impact your marketing until and unless you are targeting an extensive range of audience.
✔ 5. Google Adwords
If you are targeting lead generation within a short span of time then Google Adwords is the right source for you to generate quality leads. However, if you are not careful with Adwords then you may end up wasting quite a lot of money.