Why Organic Traffic Matters (AND HOW TO GET IT)
Acquiring organic traffic is hard, we get it. With all those PPC peeps appearing above even the top organic result, putting effort into an organic search strategy can feel like a colossal waste of time.
WHAT IS ORGANIC TRAFFIC?
Organic traffic consists of visitors finding your website by typing words into a search box, and choosing your site or page from among the non-paid results on the search engine results page (SERP).
In Google Analytics, this traffic can be segmented from other types of traffic, including referral, direct, social, paid search, and email. Looking at your organic search traffic gives you a clear overview of how well your website is performing without advertising or other campaigns.
Analyzing your organic traffic can help you identify and correct weaknesses in your website and your digital strategy. For example, if you’re organic search traffic coming from mobile devices has a high bounce rate, it’s time to look at your website’s responsiveness and user experience, and consider a mobile redesign.
If your Canadian organic traffic is constantly lower than non-North American traffic but your target audience region is Vancouver, you might need to invest time and energy into local SEO to appear in those local search results.