How Title Tags Optimization Can Help Your Website Get Better Traction?
Title tags are the headers that appear on our browser tab when we open a website. It can be thought of like the title of a book’s chapter. They are displayed on search engine results pages (SERPs) as the clickable headline for a given result. Title tags of a web page are meant to be an accurate and concise description of a page's content and play a crucial role for usability, SEO and social sharing.
Search engines typically display only the first 50–60 characters of a title tag. Hence, titles fewer than 60 characters are expected to have about 90 per cent display accuracy. While there is no exact character limit, Google's display titles max out at 600 pixels. It is recommended to use unique but easily recognizable titles with important keywords.
Unique titles help search engines understand that your content is valuable and drives higher click-through rates. While it may seem impossible to craft a unique title for every page when dealing with hundreds of such pages, modern CMS and code-based templates allow creating data-driven, unique titles for almost every important page of your site.
Top 10 Title Tag Optimization Tips
1) A Title Tag Should Be On Every Web Page
Double Check that you have a title tag on every page of your site
2) Never Have Duplicate Title Tag On Your Site
Google Recommends that all title tags be 100% unique on your site
3) Being Your Title Tag With Your Keyword
Studies show that beginning your title tag with your keyword is more effective
4) Use Your Exact Target Keyword
Don’t use variations, use your exact keyword in your title
5) Don’t Stuff Keywords In Your Title
Repeating or adding too many keyword in your title tag won’t improve your ranking
6) Add Your Brand Name At The End
This builds trust and improves CTR (Exact Keyword)
7) Keep Title Tags Under 60 Characters
Anything longer may get cut off on search engine results pages
8) Don’t Use All Caps In Your Title
This Looks spam, plus it decrease the space you have
9) Trying Adding Special Character Or Numbers
This will make your Title tag standout, compliant higher CTRs
10) Discover On High Ranking Competitor Title Tags
See how you can differentiate your page on search engine result pages
All above reason and statistic make Facebook as pioneer platform in the social campaign world.